Not sure where to start? Try one of these:
🔐 a bike lock
☕ a coffee thermos
🐕 a dog leash
💡 a desk lamp
🏋️ a gym water bottle
📱 a smartphone case
Instant AHA — Idea Generation Tool
Need to be creative or innovative?
You can be. You just don't have a process yet.
Instant AHA gives you one.
It's a muscle. You just never had a reason to use it. Enter any product or object below and Instant AHA walks you through the same four-step process designers use to generate genuinely novel ideas — on demand, no experience required.
How it works
1Pick an attribute of your object — what makes it what it is.
2Find an analog — something else in the world that shares that quality.
3Transfer attributes from the analog back onto your object.
4Then let Instant AHA do its magic, applying new attributes to create multiple novel ideas you couldn't have reached by thinking directly.
Enter any product topic. Follow the steps.
Walk away with ideas you couldn't have thought of alone.
Who it's for
Entrepreneurs
Differentiate your product when you're stuck circling the same tired ideas.
Engineers & Makers
Solve technical problems from a completely unexpected angle.
Students
Generate innovative concepts for projects without the blank page freeze.
Small Business Owners
Evolve your offering without hiring a design consultant.
Hobbyist Makers
Build something truly original instead of copying what already exists.
Anyone Stuck
Because waiting for inspiration is not a strategy.
Your Eureka moment, on demand.
No design degree required. No experience needed. Just a problem worth solving.
↑
Still reading? Stop thinking. Just try it.
Designing:
1 · Attributes
→
2 · Analogs
→
3 · Transfer
→
4 · Ideas
Step 1
—
What makes it what it is?
Pick the one that feels most interesting →
Step 2
—
What else in the world feels that way?
Waiting
Pick the most surprising one →
Step 3
—
Forget your original thing. What makes this one tick?
Waiting
Pick 1–3 to transfer →
The Collision
—
Here's your creative collision.
Waiting
See what it makes possible →
Your design challenge
"
Novel concept directions